2024 Sessions are live!

1:00PM
David Cichelli CSCP - Revenue Growth Advisor, advisors2sales
Pre-Conference

Join sales comp expert David Cichelli to prep for the Certified Sales Compensation Professional (CSCP®) exam. Review the body of knowledge, ask questions, and get exam prep pointers. This test prep class will be a virtual live session hosted by WorldatWork on the Zoom platform. Note that this is a virtual live session only and a recording will not be available. Register for the Sales Comp’24 conference and the onsite Certified Sales Compensation Professional exam to access this complimentary test prep class. The CSCP exam will be administered onsite at Sales Comp’24 on Sunday, August 18. 

*Please note: To attend the prep class, you must be registered for the Sales Comp’24 conference and CSCP onsite exam. 

1:00pm-4:00pm
3:00PM
David Cichelli CSCP - Revenue Growth Advisor, advisors2sales
Presidential Parlor, Room 4178, Tower 1
Pre-Conference

Join your fellow CSCP certification candidates and WorldatWork certification staff for a two-hour study session. Enjoy networking with colleagues in this participant-driven preconference study session. 

For more preparation with in-depth coverage of materials needed to aid in successfully obtaining your CSCP certification, consider WorldatWork’s August 2024 Sales Compensation Course Series. 

*Please note: To attend the prep class, you must be registered for the Sales Comp’24 conference and CSCP onsite exam. 

3:00pm-5:00pm
9:00AM
Franciscan A, Ballroom Level
Pre-Conference

Additional fee and registration required.

A three-hour, 120 question exam covering everything relating to sales incentive compensation—from total cash compensation (TCC) to mix to leverage to performance measures to sales compensation design. Included with your exam fee is the CSCP Exam Virtual Prep Course on Thursday, August 15 from 1:00 PM to 4:00 PM (EST) and CSCP Exam Study Hall on Saturday, August 17 from 3:00 PM to 5:00 PM (PT). Exam results will be made available immediately.  

Plus – NEW for 2024, your Sales Comp Conference registration includes the CSCP Practice Exam A (at no charge) … please see your confirmation e-mail for the CSCP Practice Exam A promotional code and you may take the CSCP Practice Exam A anytime before the Sales Comp Conference. 

9:00am-12:30pm
12:00PM
Yosemite Foyer, Ballroom Level
12:00pm-6:00pm
1:00PM
Chad Albrecht CSCP, MBA - Partner and Sales Compensation Practice Leader, ZS Associates
Franciscan B, Ballroom Level
Pre-Conference
Sales Compensation

Additional fee and registration required.

Get ready to step up to the plate when sales management turns to you for help with their sales compensation program! Whether you're new to sales compensation or a seasoned pro, it's time to revisit the fundamentals. In this 3-hour pre-conference session, dive into basic terms, plan concepts, and frameworks with sales compensation guru Chad Albrecht. Bring your questions and knotty issues for an engaging discussion.

Key Takeaways:

  • Master essential sales compensation terms for effective communication and strategy. 
  • Explore foundational plan concepts to optimize sales performance. 
  • Learn practical strategies for addressing complex sales compensation challenges. 
1:00pm-4:30pm
3:30PM
Roundtable Discussion
3:30pm-4:30pm
4:30PM
Yosemite ABC, Ballroom Level
Networking

Sponsored by CaptivateIQ

Menu

Crunch and Dunk 

  • Pita
  • Kettle Chips
  • Hummus
  • Caramelized Onion Dip

 

Small Hot Bites

  • India Samosa (vegan)
  • Peppercorn Seared Ahi Tuna
  • Truffle Polenta Round
  • Argentinian Beef Skewer

 

Drinks
Cocktails 
Craft Beer 
Domestic Beer 
Wine 
Mocktail     
Soft Drinks 
Water 

4:30pm-6:00pm
7:00AM
Yosemite C, Ballroom Level
7:00am-4:30pm
Yosemite Foyer, Ballroom Level
7:00am-4:30pm
7:30AM
Grand Ballroom, Grand Ballroom Level
Meals & Snacks

Sponsored by LINEN Cloud

Menu

Breakfast Buffet

  • Scrambled Eggs (gluten-free)
  • Cinnamon Roll Bread Pudding (vegetarian) | vanilla bean, powdered sugar glaze, syrup
  • Applewood Smoked Bacon
  • Russet Potatoes (vegan, gluten-free) | caramelized onions, scallions, sea salt
  • Seasonal Slided Fruit Platter (vegan, gluten-free)
  • Assorted Breakfast Baked Goods (including low fat and gluten free options) | Jams & Butter
  • Individual Plain & Flavored Yogurts
  • Assorted Individual Cerals (including gluten-free) & Milks

 

Drinks
Coffee, Decaffeinated Coffee, Tea Service
Juices: Orange, Cranberry, and Green Blend Juice

7:30am-9:00am
Grand Ballroom, Grand Ballroom Level
7:30am-3:00pm
8:05AM
Nick Vautier - Sr Director, Product Management, Incentive Compensation, Oracle
Yosemite AB, Ballroom Level
Briefing
Sales Operations

Learn how Mission Impossible teaches you the value of good quality data, the importance of data security, how to effectively extract insights and avoid hallucinations, and why not all PR is good PR but why free is best.

Sponsored by Oracle

8:05am-8:25am
Rahul Iyer - General Manager, SPM, SAP SuccessFactors
Nick Metcalf MBA - Director, Revenue Operations – GTM Strategy & Planning, Alteryx, Inc.
Eric Odegard - Director, Sales Compensation, T-Mobile
Imperial B, Ballroom Level
Briefing
Sales Analytics, Sales Operations

Join us for an insightful session from industry leaders at T-Mobile and Alteryx as they share their strategies, challenges, and successes in leveraging SPM solutions to drive business excellence. This session promises valuable takeaways for professionals seeking to stay ahead in the dynamic landscape of SPM technology. Delve into invaluable insights drawn from their firsthand experiences of T-Mobile and Alteryx in SPM technology and discover strategies that they have honed over the years, empowering you to emulate their success and sidestep common pitfalls.

Key Takeaways:

  • Apply lessons learned from T-Mobile and Alteryx to navigate potential challenges and pitfalls in sales performance management, ensuring smoother success.
  • Implement strategies to optimize sales commission spending, ensuring better alignment with organizational objectives and improve cost efficiency.

Sponsored by SAP

8:05am-8:25am
8:30AM
Nick Vautier - Sr Director, Product Management, Incentive Compensation, Oracle
Yosemite AB, Ballroom Level
Briefing
Sales Operations

Learn how Mission Impossible teaches you the value of lowering risk by starting small, creating a memorable first experience, and how to manage complexity as you increasingly take greater risk in order to obtain greater reward.

Sponsored by Oracle

8:30am-8:50am
Jacob Mathew - Co-Founder & CEO, LINEN Cloud
Steven Birdsall - Board Advisor, LINEN Cloud
Imperial B, Ballroom Level
Briefing
Sales Operations

In the quest for revenue growth, sales and finance teams often face obstacles stemming from disconnects between planning and execution, such as missed targets, suboptimal territory and quota allocations, misaligned go-to-market strategies, and challenges in capacity planning and sales force retention. Attend this session to learn how to transform these challenges into opportunities by leveraging integrated planning tools, automating workflows, and harnessing AI-driven data insights. Discover through a real case study how a 10x efficiency gain in year-end planning was achieved and learn how integrating data, workflows, and systems can significantly improve decision-making, boost planning, and achieve revenue objectives.

Sponsored by LINEN Cloud

8:30am-8:50am
9:00AM
Sam Jordan - Futurist and Consultant, Future Today Institute
Grand Ballroom, Grand Ballroom Level
Main Stage
Sales Analytics, Sales Compensation, Sales Operations

In this immersive, future-focused keynote, Sam Jordan, futurist and consultant at the Future Today Institute, examines the dynamic world of artificial intelligence and its profound impact on organizations across industries in the modern world. Jordan emphasizes that, as AI continues to evolve industries, it is crucial for organizations to understand and embrace its potential, as well as work through the risks and ethical challenges it presents. Drawing upon her own cutting-edge research and insights, she examines the remarkable ways AI technologies are revolutionizing business landscapes, and how leaders and their teams can seize transformative opportunities to stay ahead in today’s rapidly evolving market.

Sponsored by Forma.ai

9:00am-10:15am
10:15AM
Grand Ballroom, Grand Ballroom Level
Networking
10:15am-11:00am
11:00AM
Kym Williams - Associate VP, Compensation, Humana Inc.
Amey Deorukhkar - Mr., ZS Associates
Yosemite AB, Ballroom Level
Presentation
Sales Compensation
Intermediate: Hands-on and Practical Application

Effective governance is key to a well-functioning incentives program. So why do so many organizations get it wrong? Get valuable insights from a case study at a Fortune 50 company, where leaders identified the need for better governance, implemented a structure that worked, and realized tangible benefits. Bring your questions and challenges for the speakers and other attendees—and go home with 5 actionable steps you can take to improve governance at your own organization.

Key Takeaways

  • Identify what is and isn’t governance, and bust some common myths.
  • Realize the benefits you can achieve as a result of improved governance.
  • Get tools and frameworks you can leverage, including AI, and implement a robust and lasting governance policy.
11:00am-12:00pm
Donya Rose CSCP - Managing Principal, Cygnal Group
Keith Briscoe - Vice President, Global Sales Compensation, Dell Technologies Inc.
Rick Butler - Vice President, Global Sales Compensation, ServiceNow
Joshua Sivaslian - Senior Director, Sales Operations and Sales Compensation, Box
Sarah Holmes - Head of Total Rewards, Synovus Financial Corp.
Elizabeth Walgram CCP, CBP, GRP, CCCP - Senior Director, Sales Compensation, Siemens
Grand Ballroom, Grand Ballroom Level
Panel
Sales Analytics
Intermediate: Hands-on and Practical Application

Your sales-comp plans track the performance of your salespeople—but how do you track how you’re doing? Join us to learn how the leaders of top companies analyze their plans and course-correct throughout the plan year. Panelists will share how they: select focus areas for their reporting package, create relevant reports and charts, and use those tools in their business. Then it’s your turn to weigh in! With ample discussion time, we’ll all learn from each other.

Key Takeaways

  • Decide which analyses and data visualizations will create the most value for the business.
  • Prepare a reporting package with compelling information that includes interpretation and recommendations for action as needed.
  • Use the information gleaned for in-year course correction (rarely) and year-over-year plan improvements (usually).
11:00am-12:00pm
Noah Bass - CEO & Founder, WorkCentive Inc.
Kristin Fitzpatrick - Director, Strategy & Business Development, Workcentive
Imperial B, Ballroom Level
Presentation
Sales Analytics

Join us for an engaging session on Building Aspirational Dashboards. Participate in interactive discussions to understand what truly motivates both sales reps and sales leaders. This session will help you deliver the tools your sales team needs to gain comprehensive sales insights and promote effective behaviors.

Key Takeaways:

  • Principles of designing aspirational dashboards that motivate and enhance performance.
  • Tailoring dashboards for different sales roles, from individual contributors to senior leaders.
  • Key metrics and analytics to include in your dashboards to drive strategic decision-making.
  • Combining various data sources to provide a comprehensive view of sales performance.
  • Real-life examples of effective dashboards and their impact on motivation and performance.

 

Sponsored by WorkCentive, Inc.

11:00am-12:00pm
12:00PM
Grand Ballroom, Grand Ballroom Level
Meals & Snacks

Menu

Salads 

  • Gem Lettuce Salad (vegetarian, gluten-free) | garbanzo beans, sun dried tomatoes, pecans, crumbled goat cheese, red wine vinaigrette
  • Garden Greens Salad (vegetarian, gluten-free) | haricots verts, grated Parmesan cheese, root vegetable crisps, sunflower seeds, champagne vinaigrette

 

Mains 

  • Chardonnay Brined Chicken Breast (gluten-free) | grape leaf chutney 
  • Rosé Wine Basted Salmon (gluten-free) | orange marmalade mustard glaze 
  • Heirloom Grains Pilaf (vegan) | spinach, confit tomatoes

 

Sides

  • Asparagus and Almond Sauté (vegan, gluten-free) | sun baked herbs, roasted garlic cloves, citrus oil
  • Steamed Broccollini (vegan, gluten-free) | crimini mushrooms, verjus, aged balsamic

 

Desserts

  • Chocolate Almond Florentine Cookie (gluten-free)
  • Ginger Grape Upside Down Cake (vegetarian)
  • Meyer Lemon and Beet Panna Cotta (vegetarian, gluten-free)
     
12:00pm-1:30pm
12:30PM
Elizabeth Evans CSCP, PMP - Project Manager, The Blue Horizons Group LLC
Yosemite AB, Ballroom Level
Roundtable Discussion
Sales Compensation
Intermediate: Hands-on and Practical Application

If you’ve invested in an incentive compensation management system (ICM), congratulations on taking the first step towards maximizing revenue by managing sales incentives! But your work isn’t done. Get ready to roll up your sleeves in this practical session, where you’ll learn how to maintain peak ICM efficiency and vitality over time. Whether you're just getting started or knee-deep in implementation, you’ll emerge with a plan to ensure your system is serving you—and not the other way around!

Key Takeaways

  • Manage incoming data and system environments while adhering to data-integrity standards.
  • Identify customers’ needs to provide proactive training and design new features.
  • Maximize customers’ benefits while promoting accurate reporting, paychecks, and internal audit checkpoints.
12:30pm-1:15pm
1:30PM
Ali Ghiassi - Director, People Experience, Fortrea
Christopher Goff CSCP, CCP, GRP, CCP-C - Senior Director, Sales Compensation, Labcorp
Yosemite AB, Ballroom Level
SC Talks
Sales Compensation
Entry: Awareness with Limited Experience

Talent acquisition professionals play a valuable—but often overlooked—role in the success of your sales-comp program. Beyond being the first point of contact with external talent, they provide real-time insight into labor-market trends and pay benchmarks. In this short but powerful session, you’ll learn how to leverage these hidden gems in your own organization. After all, if TA can’t pitch your plan effectively, what hope is there for the rest of us?

Key Takeaways

  • Understand how to leverage TA to improve sales-comp programs.
  • Use recruiters’ feedback as a primary source of labor-market information and competitive intelligence.
  • Recognize that the recruiting team's understanding of and ability to pitch the sales comp offering is key to the organization's success.

Note: This session is designed to be paired with "Compensation Shrouding: What's Hiding in Your Comp Plan?" happening in the same room from 2:00pm-2:25pm. We suggest attending both sessions.

1:30pm-1:55pm
Rachel Parrinello CSCP - Principal, Alexander Group
Mark Schopmeyer - CEO and Co-Founder, CaptivateIQ
Tatiana Silverman CSCP - VP, Compensation and HRIS, Transportation Insight
Imperial B, Ballroom Level
Panel
Sales Compensation
Intermediate: Hands-on and Practical Application

Join CaptivateIQ CEO and Co-founder Mark Schopmeyer in conversation with the Alexander Group and Tatiana Silverman (Nolan Transportation Group) about the biggest challenges that compensation teams are facing today, as well as industry-wide variable compensation trends, expert insights, and real-life examples of how comp admins are moving ICM from tactical to strategic by better aligning incentives with objectives. 

Key Takeaways 

  • Recognize the right tactical + strategic mix to support your team and organizational goals 
  • Ensure your program can efficiently scale with your organization 
  • Identify which metrics and reports will help you keep a better real-time pulse on program impact in addition to process efficiency 
  • Explore how introducing AI into various ICM workflows might help you become more efficient and strategic

 

Sponsored by CaptivateIQ

 

1:30pm-2:30pm
Joe Krsul CCP - Partner- Sales Force Effectiveness Practice Leader, Aon
Brian Keating - Associate Partner, Sales Force Effectiveness, Aon
Joshua Ross - Partner, Aon
Grand Ballroom, Grand Ballroom Level
Presentation
Sales Compensation
Intermediate: Hands-on and Practical Application

Surveys confirm that setting effective sales quotas is one of the biggest, if not THE biggest, challenge that sales organizations face. To work well, quotas need to be both ambitious and attainable. They must strike a balance between market opportunity and sales capacity. This hands-on session will walk you through real-world examples of quota-setting hits and misses, along with the consequences of each. Join compensation experts who have seen it all so you don’t have to!

Key Takeaways

  • Understand the most recent trends related to quota-setting practices.
  • Engage in best practices in quota-setting.
  • Grasp why many companies are dissatisfied with their current quota-setting practices.
1:30pm-2:30pm
2:00PM
Ryan Mullins - Professor, Clemson University
Yosemite AB, Ballroom Level
SC Talks
Sales Compensation
Advanced: Applied Theory and Strategy

About 85% of U.S. firms hide pay-outcome information such as target attainment and earning potential. This practice, known as “compensation shrouding,” can discourage your salesforce and dissuade skilled applicants from joining your team. In this short but impactful session, you’ll learn how sharing pay outcomes can serve everyone—including your organization—and actually lower compensation costs. Get a nuanced understanding of the trade-offs applicants make when considering offers and leave with a plan for moving toward greater transparency.

Key Takeaways

  • Understand how pay outcome information influences offer-acceptance decisions.
  • Leverage your company’s competitive differentiators to re-frame how applicants perceive your compensation offers and make them more competitive at potentially lower costs.
  • Develop a framework for optimizing which compensation information to show to potential applicants.

Note: This session is designed to be paired with "Partnering with Talent Acquisition to Effectively Attract and Engage Your Sales Teams" happening in the same room from 1:30pm-1:55pm. We suggest attending both sessions.

2:00pm-2:25pm
2:30PM
Grand Ballroom, Grand Ballroom Level
Networking
2:30pm-3:00pm
3:00PM
Rachel Parrinello CSCP - Principal, Alexander Group
Michael Cannon CSCP - Consultant, The Alexander Group, Inc.
Yosemite AB, Ballroom Level
Presentation
Sales Compensation
Intermediate: Hands-on and Practical Application

Are your sellers leaving for better pay and promotions? Are jobs and pay structures outdated? Are you struggling to adhere to equity laws? You’re not alone. Listen in on an enlightening case study of a $35B SaaS company that overhauled their job and pay architecture to spur growth. You’ll learn how they rebuilt jobs, updated their competency model, and recreated a market-aligned pay structure—all using change-management practices to facilitate adoption. Then get tools to transform your own organization!

Key Takeaways

  • Understand components and guiding principles of a best-in-class job and pay architecture.
  • Adopt effective change-management practices to roll out changes and drive adoption.
  • Learn lessons you can apply to your company.
3:00pm-4:00pm
Paul DeCoster - Head of M&A Sales Compensation Strategy, Cisco Systems
Elliot Scott - Owner & Managing Director, Elliot Scott Consulting LLC
Grand Ballroom, Grand Ballroom Level
Presentation
Sales Operations
Intermediate: Hands-on and Practical Application

Come one, come all! Join the circus of sales-compensation integration! Ringmasters Elliot and Paul will showcase the terrifying menagerie of sales operations and compensation beasts that arise when your company acquires another that has its own programs. They’ll show you how to tame the lion of due diligence, integrate systems with the greatest of ease, and engage the right performers to set your own stage for success! You don’t want to miss the big show!

Key Takeaways

  • Understand integration options from gentle (“Keep doing what you’re doing”) to firm (“Our way or the highway”) and when each may be appropriate.
  • Master the topic areas that will need to be addressed and create strategies for overcoming roadblocks.
  • Learn how to lead a major project to integrate a new sales force into your existing sales compensation program.
3:00pm-4:00pm
Rick Butler - Vice President, Global Sales Compensation, ServiceNow
Siva Rajamani - CEO & Co-Founder, Everstage
Mark Briggs - Sr Manager, Sales Compensation, WM
Imperial B, Ballroom Level
Presentation
Sales Compensation

Sales Compensation is one of the key levers of business growth. Which means Sales Compensation professionals should be influential business partners who direct strategic vision. But often, this doesn't happen.

Why? And how can we change that?

Our data-driven session dives into exclusive survey findings to reveal the roadblocks hindering your strategic influence. We'll explore actionable steps and practical insights for Sales Compensation professionals to:

  •   Develop Analytical Skills and Business Acumen Necessary for Strategic Impact
  •   Overcome Collaboration Hurdles and Become A True Business Leader
  •   Transform Your Career From Being A Tactical Player To A Strategic Partner

 

Sponsored by Everstage

3:00pm-4:00pm
4:30PM
Lucky Strike, Offsite
Networking

Are you ready to let the good times roll? Come and join us for food, drinks, bowling, and conversation that will surely strike your fancy in a laid-back environment perfect for having fun with your sales comp colleagues. 

There's no time left to spare – this event is included in your registration fee. Visit the Varicent table near registration to learn more. 

Shuttle Buses: Shuttles to Lucky Strike will be available starting 4:00 PM. Buses will be picking up from Taylor Street  between O'Farrel and Ellis Street. Return shuttles will also be available after the event to bring you back to the hotel.

 

Sponsored by Varicent

Menu

Bavarian Pretzel Dippers
Boneless Wings – buffalo
Cauliflower Bites
Chimichurri Chicken Skewers
Crispy Snack Sampler (Fries, Tots, Onion Rings)
Meatballs (BBQ)
Mozzarella Sticks
Spinach & Artichoke Dip
Trio of Hummus
Veggie Spring Rolls

Beverages
Beer, Wine and Soda (With drink tickets)
Premium Drinks (With drink tickets)

4:30pm-6:30pm
7:30AM
Grand Ballroom, Grand Ballroom Level
Meals & Snacks

Sponsored by LINEN Cloud

Menu

Breakfast Buffet

  • Vegetable Frittata (vegetarian, gluten-free) | toy box tomatoes, baby kale, marinated feta
  • Cheesy Scrambled Eggs | cheddar cheese, fresh herbs
  • O’Brien Potatoes (vegan, gluten-free) | diced potatoes, yellow onions, bell peppers
  • Chicken Apple Sausage
  • Assorted Breakfast Baked Goods including low fat and gluten free | james & butter
  • Individual Plain and Flavored Yogurts 
  • Assorted Individual Vereals (including gluten free) and milks

 

Beverages
Coffee, Decaffeinated coffee, Tea service 
Juices: Orange, Tomato, and Green Blend Juice
 

7:30am-9:00am
Yosemite C, Ballroom Level
7:30am-5:00pm
Yosemite Foyer, Ballroom Level
7:30am-5:00pm
Grand Ballroom, Grand Ballroom Level
7:30am-6:00pm
8:05AM
Yasmina Emara - Senior Sales Compensation Analyst, Nitro
Kelly McGuire - Vice President of Customer Success, Everstage
Imperial B, Ballroom Level
Briefing
Sales Compensation
Intermediate: Hands-on and Practical Application

Discover how advanced commission forecasting can change the face of your sales compensation strategy, driving a 10x return on investment. In this session, you will learn how to maximize your sales team's performance and achieve profitable growth.


Key Takeaways: 

  • 10x ROI with Commission Forecasting: Learn how advanced commission forecasting can enhance your sales compensation strategy, driving a 10x return on investment.
  •  Boost Sales Team Performance: Discover techniques to optimize your sales team's productivity and efficiency.
  • Drive Profitable Growth: Gain insights on aligning sales compensation with business goals to achieve sustainable financial success.

 

Sponsored by Everstage

8:05am-8:25am
David Kohari - VP of Customer Success, SPM, Argano
Yosemite AB, Ballroom Level
Briefing
Sales Analytics

Sales Performance Management (SPM) plays a pivotal role in unlocking your revenue team’s potential and improving operational efficiency. Let’s explore how you can incorporate SPM into the revenue transformation ambitions and how clients are transforming their revenue ops.

Sponsored by Argano

8:05am-8:50am
8:30AM
Kevin Andres - Senior Manager, Revenue Shift
George Lagone CSCP - Partner, Revenue Shift
Imperial B, Ballroom Level
Briefing
Sales Analytics, Sales Operations

Meet with RevenueShift to explore how Data Science and Machine learning can enhance your sales goal setting by providing data-driven insights that align with market trends and internal performance metrics. This session will explore how businesses can use these technologies to create differentiated and achievable sales quotas that drive incremental revenue, control costs, and create economic value. Attendees will gain practical tips and see real-world cases of how Data Science and ML can enhance sales strategies and overall business outcomes.

Key Takeaways:

  • Actionable Insights: Attendees will review learnings from two client experiences to understand how RevenueShift created economic value with data science-driven quota setting.
  • Strategic Advantage: Participants will leave equipped with strategies to implement Data Science and ML tools that enhance sales performance, drive revenue growth, and create sustainable economic value for their organizations.

Sponsored by RevenueShift

8:30am-8:50am
9:00AM
Per Torgersen - Associate Client Partner, Korn Ferry
Imperial B, Ballroom Level
Presentation
Sales Compensation
Entry: Awareness with Limited Experience

The perfect sales comp strategy for today may not work tomorrow. This overview of employer life cycles will show you how to align your compensation structures with various organizational stages, including start-up, high-growth, and mature. We’ll dig into the details of leveraging pay caps, thresholds, upside opportunity, and more to ensure you succeed as you grow. You’ll learn the signs heralding each new phase, how to adjust as you expand your global footprint, and pitfalls to avoid.

Key Takeaways

  • Identify the appropriate sales compensation structure for various growth phases, including start-up, high-growth, moderate-growth, and mature.
  • Make a case for a change to the next stage of sales compensation model. • Identify the “watch-outs” at each stage and tactics to mitigate them.
  • Understand how different stages impact sales-comp design elements, such as thresholds, upside opportunity, use of caps, pay mix, and pay frequency.
9:00am-9:45am
Bob Kelly - Chairman and Adjunct Professor, Sales Management Association and Goizueta Business School, Emory University
Yosemite AB, Ballroom Level
Presentation
Sales Compensation
Advanced: Applied Theory and Strategy

Engaging salespeople in the design of comp plans can improve effectiveness. Yet almost one in five firms (18%) do not consider it important to gather such input from salespeople, and 38% rely on managers’ opinions as a proxy for sales. In this compelling session, you’ll get relevant benchmark data from 59 large business-to-business sales organizations on current practices. Then learn why it’s critical to expand the voice of the salesperson—and get advice on how to do so smartly.

Key Takeaways

  • Understand the benefits of soliciting salespeople’s input into the design of their sales compensation plan.
  • Adopt best practice approaches for incorporating the voice of the salesperson.
  • Quantify the business impact of incorporating sales’ input into sales-compensation program decisions.
9:00am-9:45am
Mark Donnolo - Managing Partner, SalesGlobe
Michelle Seger - COO, SalesGlobe
Grand Ballroom, Grand Ballroom Level
Workshop
Sales Compensation
Intermediate: Hands-on and Practical Application

Historically, technology has created more opportunities than it has eliminated. Will that hold true with artificial intelligence? Join this thought-provoking exploration of the impact of AI on sales operations and compensation. Get insights into historical trends of work replacement, the current state of AI in sales, and future directions that will combine the strengths of humans and machines. Then you’ll build your own problem-solving capabilities to optimize AI. Don’t miss this important conversation. Your job could depend on it!

Key Takeaways

  • Understand the historical context for technology innovation.
  • Project where AI may lead for functions and roles in sales and sales compensation.
  • Grasp how humans and AI will interact to spur innovation.
  • Plan for you future role in sales compensation. 
9:00am-10:00am
9:50AM
Mario Ceron, GRP CECP MBA GRP, CECP - Managing Partner & CEO, Zereon Associates
Imperial B, Ballroom Level
Presentation
Sales Compensation
Advanced: Applied Theory and Strategy

Designing effective sales comp plans in one location is hard enough. Imagine how challenging it gets when you multiply by a dozen or more countries! In this in-depth session, you’ll gain invaluable insight into cultural, tax, and legal differences affecting sales operations and rewards around the world. Learn from a global expert about the pros and cons of various pay mixes and how artificial intelligence is affecting international processes—and leave with a solid strategy to approach every locale.

Key Takeaways

  • Learn how to improve your sales processes around the world.
  • Apply reward strategies that achieve the right balance between geographical realities and organizational goals.
  • Get better sales and business results by motivating international sales forces.
9:50am-10:35am
Tatiana Silverman CSCP - VP, Compensation and HRIS, Transportation Insight
Seth Marrs - Principal Analyst, Forrester Research
Yosemite AB, Ballroom Level
Presentation
Sales Compensation
Intermediate: Hands-on and Practical Application

Introducing a sales comp plan is an extensive process that includes modeling, calibrating, and engaging stakeholders. But before you rock and roll, make sure you also create new performance reporting and update legacy reports—a frequently overlooked step that can make a big difference in terms of how your sales team understands and follows your plan. Don’t miss this practitioner’s-eye-view on how to roll out your plan effectively based on lessons learned across many sales organizations.

Key Takeaways

  • Create new performance reporting and dashboards.
  • Update legacy reports before the new plan rolls out.
  • Prepare the sales force for the new plan.
9:50am-10:35am
10:30AM
Grand Ballroom, Grand Ballroom Level
Networking
10:30am-11:00am
11:00AM
Thomas Burghard - Director of GTM Planning and Operations, Netskope
Jacob Mathew - Co-Founder & CEO, LINEN Cloud
Yosemite AB, Ballroom Level
Presentation
Sales Compensation
Advanced: Applied Theory and Strategy

In this real-scenarios-based session, we'll dive into the art and science of effective sales planning. Learn how to develop equitable territory and quota plans that are achievable and motivating, craft efficient go-to-market workflows, and navigate common pitfalls with ease. You’ll walk away with tips for tackling sales force attrition and creating stable and satisfied sales teams. And you’ll gain a clear understanding of how robust sales planning and operations can help you to confidently meet your revenue targets.

Key Takeaways

  • Develop and implement equitable territory and quota plans.
  • Craft and execute efficient go-to-market workflows.
  • Reduce sales force attrition through strategic planning.
11:00am-12:00pm
John Waldron - Compensation Director, PepsiCo, Inc.
James Mulligan - Incentives Product Marketing, Varicent
Sean Meeks - Partner, SBI
Imperial B, Ballroom Level
Presentation
Sales Compensation

Join Varicent, SBI’s Sean Meeks, and sales compensation expert, John Waldron from Pepsi as they explore where and how to build more connectivity and efficiencies across territories, quotas, and sales compensation programs. A more unified approach is no longer a “nice to have” or “future state”, it’s essential to maximizing sales investments and keeping up with evolving market dynamics. Discover, through real and research backed insights how to reengineer your sales performance management processes to better align sales strategies with business goals, increase productivity, and improve revenue outcomes. This session will equip you with practical takeaways for building plans that deliver more predictable, more resilient revenue.

Sponsored by Varicent

11:00am-12:00pm
Joseph Wong CSCP - Director, Head of Sales Incentive Design, Moody's
Ryan Brennan - Asst Dir - Strategic Programs, Moody's Corporation
Grand Ballroom, Grand Ballroom Level
Presentation
Sales Compensation
Intermediate: Hands-on and Practical Application

You set your goals, developed your strategies, and even designed a detailed sales comp plan. Yet there’s still a puzzle piece missing. Join this hands-on discussion led by experts from Moody’s about how to genuinely motivate sales professionals and hit the mark on timeliness at every touchpoint. This is your roadmap to creating well-conceived plans that propel your sales to new heights. Join us to unlock the secrets of keeping your team inspired from start to finish.

Key Takeaways

  • Comprehend the significance of issuing compensation plans early.
  • Recognize and address obstacles in the annual plan-issuance process.
  • Develop a structured methodology for the plan that extends from design to delivery.
11:00am-12:00pm
12:00PM
Grand Ballroom, Grand Ballroom Level
Meals & Snacks

Menu

Salads

  • Iceberg Lettuce and Cabbage Slaw Salad (vegetarian, gluten-free) | smoke kissed dried fruits, mixed nuts, white barbecue vinaigrette
  • Cucumber and Tomato Salad (vegan, gluten-free) | purple onions, apple cider vinegar, garden dill, puffed corn 
  • Crawfish Ditalini Pasta Salad | charred bell peppers, cured black olives, sliced pepperoncini, creole dressing

 

Sandwiches (gluten-free sandwiches available)

  • Barbecue Mushroom Wrap (vegetarian) | grilled forest mushrooms, hearts of romaine, beefsteak tomatoes, green goddess dressing, spinach tortilla
  • Fried Chicken Sandwich | pickle brined fried chicken, heirloom tomatoes, cabbage slaw, tabasco rémoulade, sesame seed bun
  • Roast Beef Sandwich | shaved iceberg lettuce, sliced cherry peppers, smoked gouda cheese, horseradish aioli, soft country hoagie roll
  • Kettle Chips

 

Desserts

  • PB&J Blondie (vegetarian)
  • Southern Banana Pudding
  • Key Lime Pie
12:00pm-1:30pm
1:00PM
Scott Sands - Senior Partner, Simon-Kucher
Yosemite AB, Ballroom Level
Presentation
Sales Operations
Intermediate: Hands-on and Practical Application

Get the latest research-based insights from a seasoned compensation consultant who has studied the market for 30 years. You’ll discover the links between specific structural and strategic factors and the cost of a sales organization. Bottom line: No one is spending what they should on sales. You don’t want to miss this information-packed session, where you’ll learn just as much from the outliers that venture far off the conventional blueprint as you do from organizations that follow more traditional paths.

Key Takeaways

  • Understand Compensation Cost of Sales (CCOS) and how to evaluate it at your company.
  • Decide whether to adjust the sales investment in your organization.
  • Approach the CSO and CFO for a conversation about investing in sales.
1:00pm-2:00pm
Kyle Webster - Chief of Staff, Forma.ai
Imperial B, Ballroom Level
Presentation
Sales Compensation, Sales Operations
Intermediate: Hands-on and Practical Application

Over $1 trillion is allocated toward paying salespeople in North America every year, with decisions around it often driven by gut feel rather than hard data. This practice of "guesstimating," considering the stakes, is both risky and costly. Now is the time to shift towards a more data science-driven approach to Sales Performance Management. This session will introduce you to an approach that you can implement today, a powerful statistical model to add to your team's arsenal – the Monte-Carlo Simulation.

The Monte-Carlo Simulation helps you model the probability of different outcomes in a process that cannot easily be predicted. This session will provide an overview of the model, and unpack an actionable strategy using Monte-Carlo simulations to enhance decision-making and turbocharge your revenue.

You Will Learn:

  • Introduction to Monte-Carlo Simulations: What is Monte-Carlo simulation analysis, and why is it essential for your sales comp toolkit?
  • Application in Sales Compensation: Discover how Monte-Carlo simulations can help create more accurate budgets and forecasts in sales compensation.
  • Building Your Simulation Model: Guidance on constructing a Monte-Carlo simulation for sales compensation budgeting.
  • Benefits of Precision: Learn how enhanced budget accuracy can provide more flexibility in plan design and boost confidence in your decisions.

By joining, you will be well on your way to having the necessary tools to adopt a robust, data-centric approach to managing your sales compensation.

 

Sponsored by Forma.ai

1:00pm-2:00pm
Luke Marciniak - VP, Regional Sales, OpenSymmetry
Scott Werstlein - SVP, NA Sales, OpenSymmetry
Richard Burtner CCP - Sr. Director Compensation, Edward Jones
Rick Butler - Vice President, Global Sales Compensation, ServiceNow
John Waldron - Compensation Director, PepsiCo, Inc.
Grand Ballroom, Grand Ballroom Level
Panel
Sales Compensation
Intermediate: Hands-on and Practical Application

Join an engaging conversation with our expert panel as they dive into the nuanced world of sales planning across industries. Compensation leaders from ServiceNow,  Edward Jones, and PepsiCo will shed light on the strategies that helped them succeed, including precise target-setting, making appropriate design changes, and streamlining communications. Then it’s your turn! Come with your questions and challenges and ask the panelists. Regardless of your organization size and type, this session promises actionable takeaways and vital networking for all.

Key Takeaways

  • Ensure precise quota and target-setting.
  • Model plan-design changes.
  • Streamline communications and processing to meet the fiscal year.
1:00pm-2:00pm
2:00PM
Grand Ballroom, Grand Ballroom Level
Meals & Snacks

Sponsored by SAP

Menu
Freshly Baked Mini Cupcakes
Freshly Popped Popcorn
Popcorn Cart

2:00pm-2:30pm
2:30PM
David Cichelli CSCP - Revenue Growth Advisor, advisors2sales
Grand Ballroom, Grand Ballroom Level
Presentation
Sales Compensation
Intermediate: Hands-on and Practical Application

When sales plans don’t operate effectively, it is often because they were built based on one of the 7 sales-compensation falsehoods. Consider these examples: Sales compensation costs are variable, sales compensation is an HR program, fewer sales compensation plans are best, and salespeople are coin-operated. Sound familiar? If so, join this illuminating session to learn how to identify—and correct—the erroneous assumptions at your company that could be undermining your results.

Key Takeaways

  • Identify sales-compensation falsehoods.
  • Understand the impact of the falsehoods.
  • Suggest how to eliminate poor practices at you company.
  • Gain confidence and ensure adoption of best practices.
2:30pm-3:30pm
Ryan Murphy - Lead Design Project Manager, Blue Horizons Group
Imperial B, Ballroom Level
Presentation
Sales Operations

"Leveraging Reporting Design for Measurable Impact" offers an immersive exploration into the strategic fusion of color theory, typography, and psychology in the realm of sales compensation reporting. This session underscores the critical importance of design choices—not merely as aesthetics but as powerful tools for emotional engagement, clarity of communication, and influencing decision-making. Whether you're a seasoned designer or new to the field, you'll gain a deeper appreciation for the symbiotic relationship between design and psychology, empowering you to transform your reports from merely informative to truly transformative.

Key Takeaways

  • Participants will be able to strategically apply color theory and typography to create sales compensation data reports that captivate and emotionally engage their audience.
  • Participants will be able to utilize design principles to improve the clarity and effectiveness of their communication, ensuring that complex data is presented in an accessible and understandable manner.
  • Participants will be able to integrate psychological insights into their design processes, enabling them to influence decision-making and drive desired outcomes through thoughtfully crafted reports.

 

Sponsored by Blue Horizons Group

2:30pm-3:30pm
Christina Hussong CCP - Senior Director, Work, Willis Towers Watson
Ron Burke - Senior Director, WTW
Yosemite AB, Ballroom Level
Presentation
Sales Compensation
Intermediate: Hands-on and Practical Application

Employees who interact with customers help drive sales, so your call center should be included in your incentive plan, right? Not so fast! The call center’s impact on sales can vary widely and be easily misunderstood. If you don’t think through the details, you could wind up with unhappy customers and lower sales results. Join this hands-on session to learn how to define roles clearly and create the right eligibility criteria to motivate plan participants and maximize results.

Key Takeaways

  • Clearly define the difference between “inside sales” “inbound sales,” and “customer service” roles.
  • Understand that not all roles fit “sales incentives,” but “variable incentives” can still be powerful and when to use each.
  • Apply eligibility frameworks, capture and summarize role focus, and determine the right sales incentive plan to drive top results.
2:30pm-3:30pm
3:45PM
Silvia Alvarado - Director, Sales Compensation, Instacart
Parvin Jahanbakhsh CSCP - CSCP,
Joe Qi - Sales Compensation Design, Adobe
Landon Petersen CSCP - Head of Sales Incentive Strategy, Google Cloud
Grand Ballroom, Grand Ballroom Level
Main Stage
Sales Analytics, Sales Compensation, Sales Operations

Join us for an exciting closing mainstage session where we will tie together the various themes of our event through the perspectives of Bay Area practitioners. This dynamic conversation will explore different aspects of sales and incentive compensation, building on the ideas discussed in earlier sessions to provide actionable takeaways for your organizations.

Our esteemed speakers will discuss their plans for integrating cutting-edge technology, including Generative AI, into sales compensation strategies over the next six months, the upcoming year, and beyond. They will also highlight the key stakeholders involved in designing and managing effective sales compensation systems and talk about how to best engage them for maximum impact. Additionally, they will share their experiences with less-than-ideal stakeholder involvement as valuable lessons learned.

This is an opportunity not to be missed. You'll hear from industry leaders and gain practical insights to enhance your sales and incentive compensation strategies. Don't miss out on this powerful conclusion to our event, which will provide you with the knowledge to drive success in your organization. 

Sponsored by Canidium

3:45pm-4:45pm
4:30PM
Grand Ballroom, Grand Ballroom Level
Networking

Powered by RevenueShift

Menu

Cheese & Charcuterie Display | assorted cracked lavosh, soft cristini, grissini, olives, nuts, dried fruits, fresh berries

Small Hot Bites 

  • Beef Empanada
  • Cantonese Shrimp Roll | sweet chili sauce
  • Crispy Edamame Potsticker (vegan)

 
Beverages
Cocktails 
Craft Beer 
Domestic Beer 
Wine 
Mocktail 
Soft Drinks
Bottled Water        
 

4:30pm-6:00pm
8:00AM
Yosemite ABC, Ballroom Level
Meals & Snacks

Sponsored by LINEN Cloud

Menu

  • Crisp Bacon Wrap | scrambled eggs, cheddar cheese blend, flour tortilla
  • Vegetable Wrap (vegetarian) | egg whites, Monterey Jack cheese blend, spinach tortilla
  • PB&J Jar (vegetarian) | overnight oats, strawberry balsamic jam, peanut butter
    • Jars without peanut butter will be available
  • Garden Basil Vanilla Chia Jar (vegetarian) | chia seeds, almond milk, vanilla, maple syrup
  • Make Your Own Bowl (vegetarian) | vanilla yogurt, granola, berries
  • Hot Oatmeal Bar (vegetarian) | dark brown sugar, dried fruits, preserves, toasted seeds, season’s best berries

 

Beverages
Coffee, Decaffeinated Coffee, Tea service 
Orange Juice

8:00am-9:45am
Yosemite Foyer, Ballroom Level
8:00am-11:00am
9:00AM
Stacy Franzen - Director, Strategy Services, The Blue Horizons Group LLC
Yosemite ABC, Ballroom Level
Roundtable Discussion
Sales Compensation

In the fast-paced world of sales compensation, staying grounded and focused can make all the difference. "Mindful Sales Compensation Administration: Transforming Daily Challenges into Opportunities" explores how mindfulness techniques can change the way you manage compensation processes. This session will guide you through practical methods that will help you address often overlooked aspects of sales compensation administration with greater ease and insight. Join an open discussion to explore how integrating mindfulness into everyday compensation administration can lead to more effective, balanced, and transformative outcomes.

Key Takeaways:

  •  Participants will learn to address common challenges faced both in day-to-day operations and during transitions to new platforms, emphasizing the importance of awareness and deliberate action.
  •  Participants will learn to turn critical, frequently neglected aspects of sales compensation administration into opportunities for growth, improve decision-making, and build a more engaged and resilient team.
  • Participants will learn how to improve efficiency, reduce errors, and enhance overall satisfaction by adopting a mindful approach.

Hosted by Blue Horizons Group

9:00am-9:45am
Vijay Bhamidipati - Partner, Salesdrive Technologies
Tyrice Johnson - Master Principal Sales Consultant, Oracle
Yosemite ABC, Ballroom Level
Roundtable Discussion
Sales Compensation

Close out your last conference day with a meaningful discussion on how to apply your conference learnings to progress and advance your incentive compensation projects when you return home. Whether you’re starting an incentive compensation project from scratch or trying to increase your budget for more support, cross-team buy-in is critical. Join Oracle and SalesDrive Technologies for a roundtable discussion with your peers to progress your incentive compensation initiatives.

Learn how to:

  • Showcase the benefits of incentive compensation projects for the entire organization.
  • Build cross-team buy-in for a cloud-based incentive compensation project.
  • Build right-sized project phases to secure more budget.
  • Deliver greater time-to-value out of your incentive compensation initiatives.

 

Hosted by Oracle

9:00am-9:45am
James Mulligan - Incentives Product Marketing, Varicent
Yosemite ABC, Ballroom Level
Roundtable Discussion
Sales Operations

We all recognize the vital role incentive programs play in aligning seller performance with business goals. However, how these programs get communicated – via massive legal documents, dated, disconnected, often late reports, and untraceable payments – hinders the effectiveness of sales compensation programs. In this active roundtable, we’ll discuss and vote on top communication and engagement issues standing in the way of motivating seller performance and have lively, roundtable debates on how we can improve these processes. As a group, we’ll explore innovative ways to build clearer paths and a more engaging journey to drive seller success across your teams. Leave this session armed with actionable insights to improving the initial and ongoing communication and impact of your sales comp programs.

 

Hosted by Varicent

9:00am-9:45am
Yosemite ABC, Ballroom Level
Roundtable Discussion

Do you have a question or idea you want to explore with your Sales Comp community? Mini Mastermind Roundtable Discussions are facilitated conversations that honor the experience and expertise already in the room. 

Roundtable discussions are intimate - participation is open to all, but requires pre-registration -  and highly participatory. Be prepared to share and build connections with your fellow attendees led by a facilitator. 

Specific topics will be available in early August. We anticipate having 8-10 different topics.

9:00am-9:45am
10:00AM
Yosemite ABC, Ballroom Level
Workshop
Sales Analytics, Sales Compensation, Sales Operations
Intermediate: Hands-on and Practical Application

After two days of intelligent insights and structured learning, it's time to shift gears. This final session of Sales Comp’24 puts you, the participants, at the center of the experience. You'll have the chance to shape the agenda, engage in spontaneous discussions, and collaborate with peers.

In this highly interactive session facilitated by a WorldatWork team member, you will:

  • Set the Agenda: Start by proposing topics that matter most to you based on what you have heard and discussed during the preceding two days.
  • Engage in Open Dialogues: Participate in informal, peer-led discussions that encourage knowledge sharing and innovative thinking. Exchange insights with fellow experts who are facing similar challenges. You’ll leave the conference with actionable plans to implement what you’ve learned fueled by connections that will continue once you head back to your day-to-day.
  • Collaborate and Network: Work together in small groups to brainstorm solutions, develop new strategies, and create actionable plans. Build connections with like-minded professionals who can offer valuable perspectives and support.

This unconference session is your opportunity to break away from the traditional conference mold and engage in a collaborative, participant-driven experience, and is the perfect opportunity to synthesize all you have learned. Come prepared to contribute, learn, and be inspired by the collective expertise of your Sales Comp’24 peers.

Session Structure:

  1. Review Structure: Understand the format and objectives of the unconference.
  2. Propose and Select Topics: Attendees propose topics based on their interests and needs, then select which ones to discuss. Topics can be anything from the official conference agenda or extensions of discussions from previous sessions.
  3. Open Discussions: Engage in open, fluid discussions around the room. Attendees can move freely between topics, allowing for diverse input and collaboration.
  4. Second Round of Discussions: Repeat the topic selection and discussion process to explore additional areas of interest.
  5. Synthesize and Plan Next Steps: Reconvene to share insights from the discussions and outline actionable steps for implementing new ideas and strategies.

The goal of this unconference workshop is to empower you to choose what to discuss and with whom in a guided yet flexible manner. This is your chance to shape your own learning experience and leave Sales Comp’24 with concrete plans and new professional relationships. 

10:00am-11:30am