Sales Performance Management (SPM) is rapidly evolving into the action engine of the modern revenue organization, where AI-driven insights are translated into tangible commercial outcomes. Organizational systems generate signals; SPM operationalizes them across the full sales planning and execution lifecycle. 

This session explores how organizations can leverage AI-enabled SPM to transform Sales Operations from a reactive function into a proactive driver of growth. By replacing intuition-based approaches with data-driven modeling, organizations can better align market opportunities with seller capacity, eliminate territory overlap, and set more accurate, achievable quotas—addressing some of the most persistent challenges in sales performance.

Key Takeaways:

• How to embed AI in Sales Operations effectively
• Highest impact use cases for AI in SPM
• Using AI to improve seller motivation and productivity