Barbara Rubis Linning leads SAP’s Sales Performance Management portfolio as Global VP of Product, Engineering & Operations, drawing on 20 years as a practitioner, customer, and analyst—sitting in the same seat as the customers she now serves. She understands firsthand the challenges compensation teams face and is focused on embedding AI directly into SAP’s SPM solutions to solve practical problems, help organizations work smarter, and optimize revenue outcomes through more effective incentive strategies.