As incentive compensation programs grow more complex, many organizations find themselves relying on disconnected systems, manual processes, and reactive governance that make it difficult to scale programs or connect incentives to business outcomes. The arrival of AI has only made those challenges more visible. AI doesn't fix a broken compensation program. It amplifies whatever is already there.

In this session, CaptivateIQ CEO Mark Schopmeyer and Clay GTM Ops Manager Eli Zinman will introduce the Incentive Compensation Maturity Framework, a practical model for evaluating where your program stands today and what it takes to move from ad hoc processes to a more adaptive, strategic approach.

Using AI as a practical lens, they'll show how each stage of maturity affects an organization's ability to successfully adopt new technology, improve decision making, and align incentive compensation with business strategy. You'll learn where the biggest operational, data, and governance gaps typically exist, how to identify the next step for your own organization, and why AI readiness is ultimately a reflection of compensation program maturity.

Drawing on Clay's experience as an AI first organization, Mark and Eli will share real examples of what advanced maturity looks like in practice and the decisions that helped support that growth.

Attendees will leave with a clearer understanding of where their own programs stand today, the capabilities needed to advance, and a practical roadmap for building a compensation program that is ready for what's next.

Key Takeaways

• Assess where your incentive compensation program falls on the maturity roadmap and identify the biggest barriers to progressing.
• Understand the operational, data, and governance capabilities that define each stage of maturity.
• Learn how AI reveals the strengths and weaknesses of your current compensation program and why strong foundations matter before adopting new technology.
• Leave with practical next steps to move your program from operational necessity to a strategic driver of revenue performance.