Sales compensation teams are managing increasing complexity, from growing numbers of plans and disputes to higher expectations for accuracy, speed, and analytical insight. At the same time, compensation leaders are under pressure to design quotas, territories, and incentives that better reflect changing market conditions. Many teams still rely on manual processes and historical analysis that limit their ability to respond quickly or plan effectively.

This session explores how AI is being applied across both sales compensation operations and plan design. Drawing on practical examples from Genesys and broader industry use cases, participants will examine how AI tools can streamline operational tasks such as plan interpretation, dispute analysis, and commission reporting while also improving planning activities like quota setting, territory balancing, and incentive modeling.

Attendees will gain a clearer view of where AI can create immediate value, how to implement practical use cases without major system changes, and how predictive insights can strengthen compensation decisions while maintaining appropriate governance and oversight.