It can feel like every company has already figured out AI. After all, personal agents are supposedly booking trips, drafting plans, analyzing data and automating entire jobs. Inside most enterprises, however, the reality is far more complicated; especially in sales compensation, where execution depends on connected systems, trusted data, clearly defined rules and decisions someone must ultimately stand behind. In this session, Forma.ai Founder and CEO Nabeil Alazzam and CTO Jesse Lancaster will unpack the AI reality gap: what AI can already do for sales compensation teams, use cases that are beginning to emerge, and what must be in place to unlock the future of autonomous sales compensation.

They’ll explore AI applications across a spectrum (from drafting rules and triaging complex inquiries to impact analysis), but more importantly, they’ll examine why today's powerful models alone are not enough. Reliable, enterprise AI also requires access, context, permissions, governance and workflows that can be observed, verified and safely controlled.

Attendees will leave with a clearer view of where AI genuinely stands today, what agent-native sales compensation requires at a minimum, and how the role of the sales compensation professional will evolve as AI takes on more operational execution.

Key Takeaways:

• Understand where AI is already creating value in sales compensation, which applications are emerging, and what autonomous sales compensation will eventually make possible.
• Learn why model capability alone has not translated into broad enterprise impact—and how access, context, trust and governance determine what agents can reliably accomplish.
• Explore the connected data, explicit rules, permissions, auditability and human oversight required to support agent-native sales compensation.