Traditional sales KPIs may be easy to track, but do they really capture what drives revenue? Just as Moneyball reshaped baseball by questioning long-held assumptions, today’s revenue leaders must redefine the metrics they rely on to measure business health. With more data and AI-driven tools than ever before, there’s never been a better time to take control of your sales go-to-market strategy.

This session isn’t just a discussion; it’s a hands-on workshop designed to challenge your assumptions and sharpen your thinking. Join ServiceNow, Siemens, and Varicent as we unpack which KPIs matter most, where traditional metrics fall short, and how compensation measurement must evolve. Expect a fast-paced, interactive format. Bring your insights, get your thinking caps on, and come ready with pen and paper. You’ll leave with fresh ideas, new frameworks, and practical takeaways to help you rethink how revenue performance is defined and designed.

Key Takeaways

• Identify overlooked leading indicators that might better predict revenue.
• Debate which legacy or “vanity” metrics should be retired—and what data-driven measures to adopt.
• Apply workshop frameworks to modernize your KPI and incentive stack immediately.

Brought to you by: Varicent