Employees who interact with customers help drive sales, so your call center should be included in your incentive plan, right? Not so fast! The call center’s impact on sales can vary widely and be easily misunderstood. If you don’t think through the details, you could wind up with unhappy customers and lower sales results. Join this hands-on session to learn how to define roles clearly and create the right eligibility criteria to motivate plan participants and maximize results.

Key Takeaways

• Clearly define the difference between “inside sales” “inbound sales,” and “customer service” roles.
• Understand that not all roles fit “sales incentives,” but “variable incentives” can still be powerful and when to use each.
• Apply eligibility frameworks, capture and summarize role focus, and determine the right sales incentive plan to drive top results.