Everything is changing around the seller except their compensation plans. The economy is more unpredictable than ever, with industries pivoting to new strategies overnight based on innovations like Generative AI. Prospecting is no longer effective with sixty-five percent of buyers relying on their own research to determine when to purchase. Buying cycle engagement is trackable, with over eighty percent of their interactions available to be captured and analyzed. It’s time for sales compensation leaders to adapt to this changing environment and use it to drive results from their compensation investment. This session will present three things every organization needs to do to make this a reality.