Nathan Follen is a GTM Operations leader who has spent his career building the systems and processes that make sales compensation work at scale. At Sharethrough, he owned commission planning, quota development, and territory management end-to-end. At Ramp, as Head of Business Systems, he oversaw the operational infrastructure supporting one of fintech's fastest-scaling sales organizations — including the compensation systems that kept pace with rapid headcount and plan complexity growth. He now leads Enterprise Operations and Systems at Perplexity.
Nathan brings a practitioner's lens to incentive compensation: how the right systems architecture eliminates errors, how quota design connects to attainment behavior, and how fast-growing companies can scale comp without losing control. His talks are direct and experience-driven - grounded in the specific decisions, missteps, and design principles he's accumulated building enterprise ops from scratch at companies where the margin for error is low and the pace of change is high.
The Intelligence Gap: How Perplexity Navigated Build vs. Buy to Turn Comp Data Into a Decision Engine
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