Kimberly Silenzi Fairchild is a Sales Operations leader who has spent the better part of a decade at the center of quota design, target-setting, and sales performance measurement. As Senior Director of Sales Operations at Sprout Social — a role she has grown into over nearly seven years — she leads the team responsible for translating company revenue targets into individual quotas, ensuring equitable territory construction, and measuring whether incentive programs are actually driving the right outcomes. Before Sprout Social, she spent nearly seven years at Nielsen in commercial analytics, and holds a Six Sigma Black Belt.

Kimberly's expertise sits at the intersection of data and design: how you build a compensation model that is fair, measurable, and aligned to business strategy — and how you know when it's broken. As a speaker, she brings a grounded, practical perspective on how sales ops leaders can move beyond reporting and become genuine strategic partners to the business - covering quota design, performance measurement, and the art of making complex operational data compelling to executive audiences.