Martin Hudec is a sales compensation strategist with experience turning complex incentive programs into a source of competitive advantage. Currently Director of Sales Compensation & Performance at Allplan, part of the Nemetschek Group, he leads the design and governance of a global sales incentive program during a SaaS transition.

Martin's career spans some of the most demanding compensation environments in B2B tech - from building and scaling the global comp function at Exponea (later acquired by Bloomreach) through a major acquisition, to redesigning incentive frameworks for SMB and high-velocity sales teams at Deliveroo, and restructuring comp plans for PE-backed companies as an independent consultant."

A WorldatWork CSCP and named a Top 50 Sales Comp Operator to Watch in 2026 by Forma.ai, Martin is known for bridging the gap between plan design and seller trust - translating incentive strategy into communication that drives clarity, confidence, and performance on the ground.