For more than 25 years, Brian has served as President of All Star Incentive Marketing, advancing a bold yet practical mission: transforming how organizations engage, motivate, and reward performance to improve the lives of workers around the globe.

Brian believes sales performance is not driven by compensation alone, but by a deliberately designed ecosystem of engagement, recognition, and reward. Under his leadership, All Star has helped organizations consistently target the right behaviors, recognize achievement in real time, and reinforce results with meaningful incentives—unlocking measurable gains in sales productivity, safety, retention, and culture. The outcome is a true win-win: healthier, happier, wealthier, and safer employees—and stronger financial performance for the companies they serve.

Anticipating the need for scalable, data-driven solutions, Brian led the development of PROPEL, an award-winning suite of web-based technology solutions supporting Employee Recognition, Sales Incentives, Safety, and Well-being initiatives. Widely adopted across industries, the platform provides senior sales, HR, and finance leaders with the visibility and control to align motivation strategies with enterprise goals.

Brian’s leadership has earned All Star multiple Circle of Excellence Awards from the Incentive Marketing Association for Best Incentive Program in the country.

Today, Brian inspires executive audiences with a clear message: when engagement strategy is intentional, performance accelerates—and cultures thrive.