Full Name
Tony Liu
Job Title
GTM Strategy & Operations Lead, Incentives
Company
Plaid
Speaker Bio

Tony Liu is the Head of Sales Compensation at Plaid, where he leads strategy and operations for global sales compensation programs. With extensive experience in sales compensation design, incentive structures, and analytics, Tony has helped drive alignment between revenue teams and business objectives at top tech companies, including GitHub, HashiCorp, and Dropbox. He specializes in quota setting, pay-for-performance modeling, and adapting compensation plans to evolving business models, including consumption-based and recurring revenue structures. Passionate about building scalable and data-driven compensation frameworks, Tony is a WorldatWork member and an advocate for leveraging compensation as a strategic growth driver.

Tony Liu