Too many of us have unfortunately experienced this: You complete multiple iterations of your planning cycles only to find out at the end that your RevOps or Finance counterparts made a change that no one flagged. Now, the behaviors your incentive plans drive don’t align with your business strategy. In volatile markets, that kind of disconnect goes beyond being frustrating — it slows execution and puts revenue at risk. In this session, CaptivateIQ Co-founder and CEO Mark Schopmeyer will share how leading organizations are breaking down silos, integrating incentive planning earlier, and building flexibility into every layer of sales planning. Backed by findings from the 2025 State of Incentive Compensation Management Report, Mark will explore how connected planning helps teams stay aligned, agile, and ready to adapt as strategies shift.
You’ll learn how to:
- How to involve incentives earlier in the planning process
- How to stay aligned as sales strategies and business priorities shift
- How to partner with RevOps and Finance to build flexible, responsive plans
Brought to you by: CaptivateIQ