David Cichelli is a Revenue Growth Advisor with The Alexander Group Inc. He helps clients redefine and deploy go-to-customer solutions to ensure optimal revenue performance. Widely recognized by national professional associations and trade publications for his work in linking sales compensation to management's objectives, Cichelli is a frequent speaker and author on sales compensation topics.
David is author of McGraw-Hill's "Compensating the Sales Force: A Practical Guide to Designing Winning Sales Reward Programs" and "Revenue Growth Model: Chief Revenue Officer’s Guide to B2B Sales Success.” His most recent publication is the "2022 Sales Compensation Almanac," published by AGI Press.
David has been an instructor and course author for WorldatWork for over 37 years.