David is the President of Sales Resource Group Inc. He has an extensive background in sales strategy, structure, sales compensation audit and design and SPM software design. David has almost 30 years of consulting experience designing plans for organizations in diverse fields, such as professional services, print and broadcast media, pharmaceuticals, telecommunications, information technology, software, retail, manufacturing, and financial services.

He has held management positions at Ford Motor Company, The Bank of Nova Scotia, Price Waterhouse and Unisys Corporation. His consulting clients include Bell Canada, Chicago Sun Times, HSBC, CIBC, Manulife Financial, Hobsons, Samsung, Rogers Communications, Truist Bank, lululemon, Raymond Handling Concepts (California), CTV/The Sports Network (TSN), and Shaw Communications. David works with clients primarily in sales and incentive compensation design projects. He has designed plans for all types of direct, indirect, channel, management, call center and inside sales roles and managed multi-disciplinary teams on large-scale projects. He also works with small sales and management teams and is a sought-after speaker on sales effectiveness.