Joe Krsul is a Partner and Sales Force Effectiveness Practice Leader within Aon’s Human Capital Consulting practice located in Tampa, FL. He has more than 25 years of consulting and corporate experience focused on global and domestic sales force effectiveness, compensation, incentive plan design, compensation philosophy development, sales specific program assessment and design, and applying analytical methods and creative problem-solving approaches to transform organizations. His primary areas of focus are developing sales force effectiveness strategies and processes including assessing and designing compelling sales incentives that attract/focus/motivate/retain top sales talent; sales transformation engagements; segmentation and sales coverage; territory management; performance benchmarking; job and sales compensation design; and financial analysis/modeling.